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Making the most of your IP
• The “must knows” for all businesses considering IP protection
• What IP protection means for your business
• Options for protecting IP assets in NZ and off-shore
• Licensing and distribution agreements
• How effective is IP protection?
By the end of this workshop you will know the key methods for protecting your IP and the benefits that you can gain from doing so. You will also have some indication of the relative costs associated with different levels of protection.
About the presenter:
Robert Snoep began his training and career as an engineer obtaining a Bachelors degree in Chemical and Process Engineering and then working as an engineer on one of the old ‘Think Big’ petrochemical plants. After completing a Masters degree in Engineering Management (MEM) he worked in technical management roles in the concrete, nutraceuticals and wine industries.
In 2001 Robert turned to the world of intellectual property law and began a career as a Patent Attorney progressing to being a Partner in his previous firm.
Robert’s practice is focussed on helping New Zealand companies protect and prosper from their ideas in New Zealand and overseas. Key companies Robert has worked with and continues to work with include Airways Corporation, AgResearch, Comvita, Bomac Laboratories, Keratec, Donaghys, Grasslanz, Zespri and Hubco Automotive.
Robert is a registered patent attorney in NZ and Australia, a Fellow of the New Zealand Institute of Patent Attorneys, a member of the Royal Society and ex-Trustee and member of the Canterbury and Nelson Nutraceuticals Cluster. Robert is also a Fellow and guest lecturer of the Master of Engineering Management programme. In his spare time Robert is a keen runner, biker and is a proud Dad.
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