Concentrate is a hi-tech marketing specialist. It helps New Zealand’s smartest technology firms find and grow markets for their products.

Concentrate is transforming the way Kiwi firms take technology products to the world through an unrelenting commitment to its technology marketing philosophy – you must focus to succeed.

By focussing on the most profitable market niches, and building smart, aggressive and highly targeted marketing campaigns, Concentrate enables its clients to succeed in big, tough offshore markets against well-funded competitors.

Target market

Concentrate’s target market is New Zealand hi-tech businesses. It has worked with the country’s top technology brands, many clever start-up and early stage firms, as well as universities and other research organisations.


Concentrate was formed in 2004 by Greg Williamson and Owen Scott, and has become New Zealand’s premier marketing consultancy for the technology sector.

Company size

Concentrate has a staff of six people and is based in the EPIC building in the heart of Christchurch city.

Research and development

The company’s approach is based on best practice and industry evidence.

Since 2008 Concentrate has conducted “Market Measures” – an annual sales and marketing benchmarking study of the New Zealand technology sector. From this research and its work with over 150 local and international technology firms, Concentrate has developed the 14 Ps of technology marketing on which all its engagements are based.

Roles within the company and company culture

Concentrate has a highly skilled team of marketing consultants, working to a common methodology but applying experience from corporate roles at the likes of Jade Software Corporation, Toshiba, Panasonic, Motorola, Google and IBM in New Zealand, Europe, Asia, North America and the Middle East.

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