Christchurch! (Yes, I do confuse people with that answer. I’ve been here nearly two years and it feels like home already. I was born and raised in New Delhi, India.)

Job title:

Marketing consultant


Concentrate Ltd


Bachelor of Information Systems, Master of Business Administration

Moved to Christchurch:

May 2012

Achan Bedi
Why did you choose to move to Christchurch?

I found work here.

What does your company do?

Concentrate helps technology companies accelerate their growth by successfully marketing their products.

What does your job involve?

I work on marketing strategy, plans and execution for a variety of New Zealand technology businesses.

What do you enjoy about your job?

Lots of things! It is very exciting working on marketing plans for such a diverse set of Kiwi businesses, seeing the plans bear fruit, and being part of the success stories of a number of technology businesses.
The businesses we work with market their products and services within New Zealand as well as export overseas. This gives me a very broad canvas to work on – developing plans and strategies and learning new skills every day.
The very building I work in houses about 20 companies that are involved in very high-tech businesses and have a start-up feel about them. There is a weekly meet-and-greet in the building and I’ve made many professional and friendly relationships through those.
I also love working in the small, close-knit team at Concentrate.

How do you see your career progressing?

There has been a fair amount of progression in my role in a short while at Concentrate already, and I work on a number of projects independently now. I’m also far more confident of my place within the New Zealand workforce than I was a couple of years ago.

Tell us about your lifestyle in Christchurch:

Fun at work:
The work environment at Concentrate is professional yet very relaxed.
We often watch rugby and cricket together when the big games are on, and of course, the America’s Cup! We generally like to hang out with our families once a month at things like barbecues.

Fun outside of work:
I used to think the North Island was the most beautiful place in the world – before I came to the South Island, that is. It is absolutely gorgeous down here and in two years my wife and I have done numerous road trips together to nearly all corners of this majestic island.
We love going camping and doing long walks. We have already done the Routeburn track and intend on completing another Great Walk this year – the Abel Tasman Coast.
My lifestyle has certainly got more active and outdoorsy since we moved to Christchurch, mostly because the city is set up to facilitate that.
I bike to work nearly every day. The city is flat and there are clearly marked bike lanes, which make it quite safe.
I go swimming at the city pools and play tennis after work, and have improved my game a lot with professional coaching.

Life in Christchurch:

It’s pretty incredible how quickly the city is rebounding after the quakes. We moved here just after the quakes so we didn’t have a ‘pre-quakes’ understanding of the city.
This is good in some ways because we hear of new places opening or re-opening nearly every week. These are usually places we didn’t even know about before, like walking tracks in the Port Hills, new cafes in the city, new swimming pools or tennis courts reopening.
My wife and I joke that when we first moved here from the North Island, our conversations used to be around “when we move from Christchurch…” Christchurch was definitely a temporary phase in our lives as all our friends and my wife’s family were in the North Island.
Now the conversation has moved to “if we move from Christchurch….” This is true because we’ve quickly made a good circle of friends and the city feels a lot like home every time we come back from our travels.
Many of our family members and friends come and visit us and we feel every bit like locals, proudly showing them around the city.
The hills, beaches, rivers, ski fields and alpine mountain crossings are all accessible within 60 minutes’ drive in all directions from the city.