Cookie Time is an entrepreneurial, innovation-led food company, which began from the production of the Chocolate Chunk cookie.

Cookie Time aims to deliver ‘a taste for every occasion and a smile on every face!’ Cookie Time is famous for its big, crunchy cookies, which are available throughout New Zealand.

It also supports the Cookie Time Charitable Trust, which helps kiwi kids discover their gift.

Target market

Cookie Time produces cookies for anyone of any age. It is a huge hit with children and therefore produces various appealing cookies.

The company also produces other products that target people who enjoy eating healthily; for example, the Bumper Bar and One Square Meal, which provide a healthy, great quality snack for all ages.


Michael Mayell started producing cookies in 1983 when he was 21 years old, after a visit to the States. He was inspired by the cookies he had seen so started to produce his own.

His brother Guy jumped on board in the same year and Cookie Time is still privately owned by the Mayell brothers.

Company size

Cookie Time is a leading company in New Zealand. It employs over 80 fulltime staff and has more than 40 independent franchises distributing products to more than 6000 retail outlets throughout New Zealand.

Research and development

Cookie Time’s mission is to ensure sustainable growth and success by harnessing smart entrepreneurship to deliver quality products. It focuses on delivering excellence through its market channels, as well as world-class innovation.

Brand love and consumer satisfaction are non-negotiable in the Cookie Time way. It also invests in the Cookie Time Charitable Trust and supports fundraising.

Roles within the company and company culture

Cookie Time has a strong set of cultural values which include open minds, positive actions and big hearts.

The company embraces diversity and treats people with respect and trust. It believes in clear, honest and timely communications and promotes balance in all areas.

Cookie Time also believes in fun and passion and that businesses should ‘give back’ and take environmental responsibility.
Cookie time follows the balance-by-design programme to ensure that all employees have a work-life balance. Every employee is given an Activa account, which can be used to purchase health-related products and services for their families’ health and wellbeing.

Other Information

Cookie Time holds the record for the biggest cookie, according to the Guinness Book of Records. It has also won 13 other awards in a variety of different categories.

In 2012, it won the award for best New Zealand-owned business at the Grocery Retailers’ Association national supplier awards, and also taking out gold for best small business for the fourth year running.

Cookie Time also owns a retail store in Queenstown, New Zealand.

Contact us

PO Box 16 141
Christchurch 8441
New Zealand

T: +64 3 349 6161 / 0800 COOKIE (266 543)
F: +64 3 349 6141

Cookie Time cultural values
Cookie Time Guiding Principles
Cookie Time Mission & Vision
Cookie Time - The Cookie Time Way
Cookie Time opened the first Cookie Bar in Japan in December 2013