Hellers is New Zealand’s leading manufacturer and distributor of small goods, producing over 80 different varieties of sausages, bacon, ham and other service deli small-goods each week. The company embraces product innovation, new technology and the ever-changing tastes of their customers, and as a result, continues to meet and exceed their requirements. And Hellers has always been driven by quality, – only the very best ingredients will do.
The company’s target market is large, nationwide supermarkets and food service (catering) markets in New Zealand.
The Heller family tradition of butcheries began when Gorg Heller emigrated from Germany to New Zealand during the Otago gold rush and began supplying miners with small-goods from his shop in Arrowtown. He wisely decided that supplying food to gold miners was a better option than actually being one.
Todd Heller continued a long family line of butchers when he opened his first shop in New Brighton in 1985,and began offering a diversity of new flavours discovered on his travels around the world. Todd introduced more exotic tastes and varieties to his range, and when he saw how well his customers took to them, he began supplying extensively throughout the South Island.
A merger with Tasty Bacon, forming Heller Tasty Limited, and the purchase of Vienna Sensational Foods saw the company gain invaluable national distribution. And in 2002, Hellers won its first award – the Supreme NZ Sausage award for their London Pride sausage.
Hellers employs over 400 staff, producing 500 tonnes of delicatessen meats per year, and their estimated annual turnover is approximately NZD$200million. This is set to increase by 25% should Hellers purchase Goodman Fielder’s meat production business, which would lead to production of their Kiwi Huttons brands in both Christchurch and Auckland.
Research and development
Hellers focuses on producing the finest quality delicatessen goods through the application of technological innovation. Its research and development programmes continue to keep Hellers one step ahead of their customers’ rapidly developing tastes and desires.
Roles within the company and company culture
Everyone in the company is committed to achieving the highest level of excellence, whatever their role. Hellers aims to continually improve production quality, work and food safety standards, and to ensure that their staff share a common sense of pride and purpose. Hellers is a family business and their staff are part of that family, sharing the passion for making quality products and delivering exceptional customer service.
Hellers company culture aims to follow the acronym RECIPES and focuses on:
Hellers has won multiple awards since its first award in 2002 including:
- Supreme winner in the 100% NZ Bacon Competition
- One Gold and two Silver awards in the 100% NZ Bacon Competition
- Winner of the Convenience and Meal Solutions Award – Food Product Innovation category
- Supreme Sausage Award (twice received)
- 20 Gold Medal Sausage Awards
- 20 Silver Medal Sausage Awards
- 13 Bronze Medal Sausage Awards
The company also promotes ‘Sausages for Schools’, an initiative that encourages primary schools to bring their community together around the BBQ to raise funds for something they need. Hellers donates its award winning sausages to 25 schools every month and has just passed the milestone of supplying a million sausages for schools’ fund-raising efforts.