Potential for Diversification of Rural Production in Canterbury 2

Diversification of Canterbury’s rural production sector will help keep the region’s economy resilient and growing in a sustainable way. Canterbury Development Corporation (CDC) has investigated the suitability of a wide range of land uses through the Potential for Diversification of Rural Production in Canterbury report, prepared by The AgriBusiness Group.

The question of whether sheep milk could become a viable export industry was addressed through a follow-up report. This initial assessment of possible markets for sheep milk products is directed towards Asian markets, with the USA (California) included both as a contrasting well-developed market and also as a long-term prospect in its own right. Only retail markets and traditional sheep milk products, such as cheeses, were considered.

Note:

These reports do not definitively validate opportunities, but provide analysis to give direction, foster discussion, and provide interested parties with a possible guide to a means of market assessment.

Prospective exporters would be well advised to widen their market selections to include not just more countries but also non-traditional products, such as nutraceuticals/pharmaceuticals, and to consider the other market segments of food service and ingredients. Exporters should also pay close attention to market access requirements, particularly the non-tariff barriers of quotas and food safety requirements.

Click here to add your own text